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Worlds First and only
Bollywood Electro Music Festival

Percept Live, is back with yet another feet-tapping experience for the music – BollyBoom Sonu Niigaam, Salim-Sulaiman, DjLloyd presented the all new Bollywood Electro Music specially created for BollyBoom, inspired by popular bollywood chartbusters such as Dum Maro Dum, Aivayi Aivayi, Aafreen, and Mumbai Meri Jaan giving a glimpse into the festival.

The world’s first and only Bollywood Electro Music festival will rock the music lovers on November 24, 2013 in NCR, Delhi. 

The festival will bring the best in class live entertainment, sfx and technology acts to give music fans a true world class experience. The festival will provide an all around experience that’s beyond music; with food, shopping, activities, art and games breaking the boundaries of genre and generation.

Sonu Niigam, Salim Sulaiman, Shaan and DJ Llyod will perform live at the festival along with other acts and performances.

BollyBoom will introduce a new sound of Bollywood music using state-of-the-art technology and arrangements, created by the finest experts in the industry. Bollywood music elements will incorporate polished electronic sounds that will be unique and will appeal to diverse sensibilities. Bollywood Electro Music promises to cut across all age groups, territories and countries, inspiring Bollywood fans the world over stand up and dance.

Bollywood music has always believed in imbibing, inspiring, impressing and innovating. It is the most consumed genre of music across India with its consumption pattern extending across cinema, television, radio, downloads nightclubs / lounges, private parties and weddings. But there has always been a gap between the entertainment provider and the experience seeker.

mances, it is always the artistes who enthrall the fans while the fans, craving participation, do not get to indulge themselves. BollyBoom aims to fillthis gap – involving the fans too in the experience of enjoying music by performing themselves. That is why BollyBoom promises to be a never-seen-before experience. A more social and interactive experience, it will give fans the freedom to do what they want — sit, walk, jump or dance!

Talking about BollyBoom, Mr. Harindra Singh, Vice Chairman and Managing Director, Percept Ltd. said, “The Bollywood music industry stands at 1100 crore company today

In India, more than 90% of the population is influenced by Bollywood. Clubs and private parties run on Bollywood tracks and remixes. Bollywood music is the most downloaded genre with over a billion downloads every year.

We are happy to present BollyBoom,the world’s first electro music festival,  a creation of Percept Live. This live entertainment will, for the first time, give millions of Bollywood fans an experience to partake in live music – along with very talented Bollywood singers, performers at a large scale event. Percept plans to invest Rs 300million in the next three years and extensively promote across India and the world.”

“BollyBoom will set a new benchmark in live entertainment event industry and will appeal to a larger section of people in India as well as globally. The concerts will have state-of-the-art technology which will add a new facet in enhancing the music lovers’ experience. There will be an infusion of electronic beats that promise to take the Bollywood music to another level,” said Sonu Niigaam.

“BollyBoom will offer a blend of Trance, House, HipHop, Electro Funk, Synthetic, Pop, Club Music, TechnoTranceHardstyle, Sufi and Dubstep,among others. Bollywood is one of the most popular genres of music and this property will set a new trend in the music scene in India”, noted Salim and Sulaiman.

Adding to this, Talat Aziz said, “Percept Live has been instrumental in setting up trends in the music and entertainment industry.BollyBoom will give the music lovers a chance to celebrate this infusion of electronic music with popular Bollywood numbers.”

Manuj Agarwal, CEO Percept Live said “We are going to extend this experience to everyone in the country and across the world. We will give the experience of BollyBoom that will set new standards in live entertainment. Starting with the first festival at Delhi on Nov 24th,we plan to cover Chandigarh, Jaipur, Ahmadabad, Nagpur and Pune. Summer of 2014will see BollyBoom go overseas. We have absolutely loved every moment of working on this festival and thank everyone who has made it possible.”

BollyBoom, A percept property has been facilitated by Talat Aziz.

BollyBoom is powered by Karbonn, in association with Showman, supported by Jetking and radio partner Red FM

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