He is an Indian television actor. His first television stint was when he auditioned for Roadies 3. He has appeared in several well-known television serials, including Kahani Ghar Ghar Ki, Amber Dhara and Yeh Rishta Kya Kehlata Hai. At the age of 17, Merchant won the Mr. Bombay title. Participated in fourth season of the reality show Bigg Boss. He has since turned as DJ and currently reigning the music scene.He has been part of Bollyboom family since 2017.